PR/Marketing (Saudi Arabia)


Candidate Reference No.:


Date Posted:


Personal Information



First Name:


Last Name::

Alh Rashi





Date of Birth:


Educational Qualification


B, Sc (Business & Management), University of Maryland University College UMUC, 2001


Training/Courses Attended:
§ Call Center Team Development (Al-Balad News Paper, Lebanon)
§ Waseet TV Training Media and Services (AWI Group, Lebanon)
§ Distribution, Circulation and Target Mass Mailing Services Training (Waseela for Adv., KSA)
§ Merchandising Services (Waseela for Adv. , KSA)
§ Courses: Project Management, Sales and Sales Management, Business Law, Consumer Fraud, Managerial and Financial
Accounting, Managerial Leadership.


- Customer Oriented
- Problem Solving
- Willingness to take the extra step to get the job done
- Analytical Skills
- Training and Development
- Building Processes and Policies
- Strategical Thinker
- Dynamic
- Adaptation to fast paced working environment

Work Details

Work Experience: (please provide your last 3 positions):

Customer Service Manager, Arabian Centres, July 2016 - Feb 2018
Key Achievements:
§ Built the CS Policy and Procedures for the Company
§ Trained and Developed CS teams to become the Customer Service Excellence (18 Malls)
o Operating at the CS desk and around the mall to reflect Positive Customer Experience
o Using different forms to assist customers with their request
o Updating the Mall Directories and building Customer Data
Key Responsibilities:
§ Assist in the Development of the Digital and Marketing annual business plan, KPIs, budget, and procedures
§ Ensure the development of customer service processes, policies and procedures as per company strategy and guidelines
§ Develop Customer Service strategy across all company malls, including shopper experience standards and customer service staff requirements and training, and oversee their implementation by the regional and mall-level Customer Service Teams
§ Ensure Quality Assurance audits are conducted periodically, and results are shared with Management, with corrective actions implemented when necessary
§ Measure and evaluate effectiveness of developed initiatives and provide feedback to Head of Digital & Marketing
Consultant, Freelancer, June 2015- June 2016:
§ Setting up Call Centers, Training, Development and Operation
§ Setting up Customer Service Teams and Policies, Training, Development and Operation
§ Marketing and Managerial Consultancy
§ Projects and Operations.
Projects Handled:
§ Madi International, sit up Call Center, trained & developed Agents and built call scripts & products briefs.
§ Al Wefaq Rent A Car, Trained and Developed Call Agents by cutting down Call times, and internal communication in clients’ complaints and inquiries follow ups and work flows, social and digital media.
§ Outsourced as a Professional Consultant by Be Consult for their Clients’ projects
§ Outsourced as a Professional Consultant by Tabalwor for their governmental projects.
§ Outsourced as a Professional Consultant by DNA for different projects and services
Customer Service Manager, Waseela Int. (Part of AWI) , Dec. 2003 - May 2015:
Key Achievements:
§ Built and managed all company’s Call Centers and Telemarketing Services, 3 call centres inhouse and outsource.
§ Managed Mobily – Waseela Merchandising Project 20 Million Riyal Project
§ Increased number of classifieds from 800 to 3000 Ads by planning and lunching diffirent services:
§ Efficiently planned and executed Classified Ads 2008 & 2012 Marketing Campaigns
§ Effectively managed Waseet TV KSA Operations and logistics (Ads, Guests, Clients and Gifts)
§ Events and Events Management: Exhibitions, Malls, Special Events
§ Waseet Online Services (Digital and Social Media)
Key Responsibilities:
§ Built Customer Service Department’s Policies, Procedures and Workflows and updated them periodically, based on operations need
§ Provided clients with tailored solutions for their Advertising and Marketing needs and liaise with company departments as an Operations Manager and as a Customer Service Manager while aiming for Customer Satisfaction
§ Motivated and directed the teams to achieve targets; includes: Classifieds Ads, Commercial
§ Ads, Flyer distribution, Activation Services, Internet Ads, Online Auction, and Google Ad Words.
§ Company’s Consultant for the big clients projects, studying their projects needs and building business proposals which includes but not limited to: Media Plans, Work Flows, SOPs, Costing and Pricing….Etc
§ Involved in the Call Center Special Operations and innovating new approaches to reach more clients
§ Built and analyzed calls’ reports to improve call center telemarketing services and reach assigned targets.
§ Prepared and analyzed questionnaires’ reports for Marketing Research purposes (Customer Surveys) and built up Call Scripts
§ Built Quality Control Team; prepared their work flows and weekly reviews on their reports.

Preferred Location:

Riyadh, Saudi Arabia

Areas of Interest:


Expected Salary/Perks:

Contact Information





Postal Address:

Olaya Riyadh 11433 SA



Any other information:

- Born and Raised in Riyadh , Saudi Arabia
- Have transferable residency permit
- Have driving License

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